![]() ![]() If a company misuses the logo, NASA’s legal office will often send a cease and desist letter, Ulrich said.Īfter Coach released its line of NASA apparel, high-end designers including Heron Preston and, more recently, Balenciaga, released their own lines. And, of course, NASA wants to make sure its brand isn’t used for any untoward purposes, such as in a way that suggests that NASA endorses a company or product. Ulrich’s job is just to ensure that the logo is used in a way that’s consistent with the space agency’s approved aesthetic guidelines. If a company wants to print NASA logos on t-shirts or coffee mugs, it just has to send an email to NASA’s merchandising department, per the legal requirements. It’s not typically how licensing deals work, but, because NASA is a government agency, much of its assets - including photos, logos and even technology designs - are in the public domain. It’s all free of charge, and NASA doesn’t make a dime off it. But the reason there’s so much interest in slapping NASA logos on everything from Vans sneakers to trucker hats may have something to do with the fact that these companies don’t have to license the logo. Not all of those requests get approved, Ulrich added. Last year, there were “over 11,000 requests,” he said - an all-time high. ![]() It’s now come to the point that we get out on average 225 a week,” Ulrich said. Chris Pizzello/Invision/APĪfter the line of Coach apparel came out, things blew up. Īnd the “worm” has since returned to official use and cemented its widespread adoration, at least among diehard space fans.Ĭhris Evans wearing a hat with the NASA "worm" logo at the MTV Movie and TV Awards on Sunday, June 5, 2022, at the Barker Hangar in Santa Monica, Calif. NASA, which had barred the use of the worm after it was retired in the 90s, changed its opinion on the matter, allowing Coach to use the logo, Ulrich said. Some of the latest sales boom can be traced back to a surprising place: American luxury fashion house Coach, which debuted a line of NASA-branded apparel in 2017, Ulrich told CNN Business.Ĭoach originally approached NASA to ask if it could use the “worm” logo, the retro design that the space agency used from 1975 through 1992. He’s been in his role for more than two decades, so he’s seen the trends ebb and flow. And NASA’s multimedia liaison, Bert Ulrich - who oversees the use of NASA logos in film, TV and on apparel - confirms the demand for NASA branded apparel is far from petering out, at least based on the number of logo deals he’s been approving. There have been several trend pieces about the phenomenon in recent years. Once you start noticing them, it’s hard to stop. They’re on backpacks, t-shirts, sneakers, hats, sweatshirts, phone cases, tote bags and jackets. (Photos of jacket in daylight and studio lighting, color varies by light.On any given day, a thirty minute walk around New York City can yield at least a few NASA logo sightings. Men's Chest Sizes 36 through 52 will be available. Luna Replicas spent over a year developing these jackets with our custom manufacturer in Los Angeles, to bring you the finest wearable, museum-quality reproduction possible. (Also available without patches in a limited run HERE) Also sewn to the jacket is a piece if Velcro Brand fastener loop tape for your name badge and wings on the right chest, as worn originally by NASA astronauts in the 1960s and early 70s (and we now make custom vintage-style leather wings AVAILABLE HERE ). ![]() These patches are embroidered on original machinery with vintage materials, matching the originals in every way (a $25 value alone). Wear your jacket proudly knowing that it can withstand the elements.Įach jacket comes with a vintage-style "Type 5" NASA logo patch sewn on. These jackets are water resistant and ready for any mission! The waterproofing is sturdy out of the box, but softens up with wear or after a drycleaning or two. ![]() These jackets are built from the ground up using historic examples to recreate the original jackets, exactly as they were made for the Apollo astronauts & crews toward the end of the Apollo Program and into the Skylab period.Īll facets match the original Type 3 jackets exactly: including single-piece woven cuffs, reinforced sleeve zipper, dark gray colored main zipper, black leather zipper tabs, original new-old-stock black enameled pocket snaps, heavy white "combat nylon" lining fabric, and a water-resistant shell fabric that is indistinguishable from the original. Luna Replicas brings you the continuation of our flagship line, "Flight Wear" Type 3 Gold NASA flight jackets. ![]()
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